the fat loss blueprint
The Most Comprehensive Science-Based Fat Loss Program Ever Developed
Get The Fat Loss Blueprint For Only $497 (US)
Get The Fat Loss Blueprint And Strength Blueprint Bundle For Only $597 (US)
Are you sick of extreme and unsustainable weight loss programs, fad diets, and other weight loss gimmicks that are full of empty promises?
We are too!
So we decided to do something different…
We created an advanced fat loss program that’s:
- 100% science-backed
- Free of all pseudoscience, false claims, fads, and gimmicks
- Honest, ethical, high integrity, and never misleading
- Completely sustainable
- So much more than the one-size-fits-all advice you’ve heard hundreds of times before
- Most importantly, packed full of the latest cutting-edge fat loss science to get you big results… in the fastest and most sustainable way humanly possible
Before I tell you exactly what’s in the program, let’s get clear on if this is right for you…
This Program is NOT for You If...
If you’re someone who is extremely obese and you’re currently eating tons of processed junk food and fast food, you don’t exercise at all, and you have not been making efforts towards living healthy for several years, then this is probably NOT the right program for you.
This is an ADVANCED fat loss blueprint meant for people who already have the basics of healthy nutrition and some healthy lifestyle habits dialed in.
If you are in that situation, there are many good books and instructional courses on the market that teach the basics of healthy nutrition and lifestyle habits. But this course will be way too advanced for you.
This Program IS for You If...
If you’re someone who has been eating well and taking care of your health for several years already, and you’re wondering why you just can’t lose weight…
If you feel like you’re doing everything right, but the scale won’t budge…
Or you’ve hit a weight loss plateau and can’t figure out how to lose those last few pounds…
Or you’re already pretty lean, and you want the most cutting-edge science to get ultra lean…
Then this is the program for you!
We are not here to BS you with more pseudoscience and claims like…
- How to go keto and turn yourself into a fat burning machine
- 3 weird tricks to supercharge your fat burning
- 5 ‘healthy’ foods that are secretly making you fat
- How to lose 15 pounds in 20 days just by making this one little change
If you’re intelligent, you know that all this stuff is nonsense — just unsustainable marketing gimmicks designed to sell you on junk weight loss diet plans.
At best it may be harmless. At worst, it’s total lies that are actually counterproductive.
Our goal with creating this program was simple: Create the most comprehensive compilation of the most cutting-edge science for fat loss in existence.
No BS, no hype, no false promises, no pseudoscience, and no gimmicks.
No dogma. No one-size-fits all advice. No made up tricks that give you the illusion of success.
Just the REAL, cutting-edge fat loss science that WILL allow you to take back your own power and be in complete control of your own weight.
The Fat Loss Blueprint
is the MOST comprehensive compilation of the actual evidence, science, and research around how to optimize your body composition.
It’s not just a diet. It’s not just an exercise program.
It is a complete program covering a wide range of next-level strategies and cutting-edge science necessary for busting through plateaus and experiencing effortless and permanent fat loss.
Whether this is your 1st or 10th attempt at losing weight.
Whether you’re overworked and stressed or free as a bird.
If you’re young or old, overweight and embarrassed about how you look, or you just want to get a few pounds leaner.
The Fat Loss Blueprint will teach you how to work with your biology and heal the temple that is your body – at a cellular level – so you can permanently lose fat while keeping more muscle.
And IN JUST 8 WEEKS, you’ll do this safely and without any negative side effects or any crazy restrictions you can’t stick with.
Let me help you let go of your old ways of doing things and give you a NEW, clear plan – that’s based on cutting-edge science – that will get you the body you’ve been dreaming of…
I’m going to reveal 2 important keys that will make your fat loss easy AND permanent…
Key 1: The Royal Road to Success — Your Habits!
Here’s the truth about losing fat: It is NECESSARY to do SOME things differently than you’re doing now. And there’s zero doubt that you HAVE to put in effort!
(Anyone who tells you otherwise is a liar just trying to take your money).
But that doesn’t mean you have to do things that make you miserable. In fact, with The Fat Loss Blueprint you can lose fat WITHOUT hunger, without suffering, without forced deprivation, and generally speaking, with ease.
You’re actually going to discover the power of adopting lifelong habits that you LOVE and developing a HEALTHY OBSESSION that will keep you lean forever.
Here’s what I mean…
ANYONE can drop a few pounds in a short amount of time, including you. Go ahead and follow ANY program, plan, or guru, and you will lose weight.
But that’s not the point of this, right? You don’t simply want to lose weight. You want to lose weight and KEEP THE FAT OFF FOREVER.
In order to stop the maddening yo-yo cycle, you have got to forego the quick fixes and magic pill mentality. Because here’s the paradox:
The things that work BEST in the short-term, work the WORST in the long-term.
Think about it:
- If you’re restricting your calories and constantly starving, how long before hunger wins out and you binge on everything you’d been craving?
- If you’re relying on ‘willpower’ how many days can you go before you ‘cheat’?
- If you’re following an exercise routine that makes you miserable, when will you give up?
The general answer is this: your compliance will be very temporary, and so will your results.
Dr. Yoni Freedhoff, the founder and medical director of the Bariatric Medical Institute, sums it up quite nicely:
I guess what I’m getting at is that there is zero debate about the fact that weight management, whether it’s losing or just not gaining, does require effort. What I’m positing here is that if your effort is personally perceived as a misery, given human nature, eventually you’ll fail, not because you’re weak willed, but rather because you’re human, coupled with the fact that the world we live in is now a Willy Wonkian treasure trove of calories and dietary pleasure. This calorically non-intuitive wonderland is also why without ongoing thoughtfulness in terms of choices, lost weight comes back even for those who do it smart.
My weight management philosophy has always been rather straightforward – whatever you choose to do to lose your weight, you need to keep doing to keep it off, and therefore choosing a weight loss modality you don’t enjoy is just a recipe for regain.
…There is one essential commonality for those who succeed where others fail – if you’re going to keep it off you’ve got to like how you’ve lost it enough to keep doing it.”
But you can’t only do things that you like. After all, eating delicious donuts everyday won’t get you very far.
To get the results that you want, you must do things on a daily basis that 1) seem effortless AND 2) promote fat loss.
Review the chart below as a visual to put this into perspective:
Where Do You Land on the Chart?
If you’re not currently in the upper right quadrant, then it’s time to start developing HEALTHY OBSESSIONS — things you do EVERY SINGLE DAY without thinking twice (no conscious choice or willpower involved!) and that keep you lean (indefinitely).
I’m going to be honest with you — developing healthy obsessions may be challenging… at FIRST.
Because living this way is much like becoming a pro athlete.
As you fix your environmental and dietary habits, you must:
- Cope with fatigue, weakness, metabolic slowdown, hunger pangs, and soreness
- Push beyond what’s comfortable to progress
- Master a new skill set (nutrition, exercise, self-monitoring)
But I promise you — once you cultivate healthy obsessions, you’ll go from an overweight yo-yo dieter struggling to maintain control of your weight to a lean, healthy, energetic being who will never have to struggle with fat loss, ever again.
The Healthy Obsession
The Fat Loss Blueprint will show you the exact habits that will promote permanent fat loss and how to implement them, including:
- Circadian Rhythms and Sleep Discover how to optimize your circadian rhythm to improve your hormones that regulate hunger and metabolic health.
- Intermittent Fasting and Calorie Cycling Learn how to identify the right type of intermittent fasting for you, and which forms should be avoided.
- Meal Frequency and Macro Timing Learn about the ideal number of meals to eat.
- 11 other keys to developing lasting, healthy obsessions! (See the full list, below!)
Now, please let me be clear: There is no need to feel overwhelmed right now! You can absolutely take baby steps and focus on one thing at a time!
In fact, as you develop healthy obsessions, you’ll understand the second important takeaway…
Key 2: There are Levels to Fat Loss Habits!
This is unbelievably important to understand, especially if you feel like you’re not getting anywhere.
If you find yourself feeling frustrated and yelling at your scale, “I’m eating right and exercising but not losing any weight. I just don’t get it!”…
Then you need to look at what exactly your habits are and determine where you are.
Once you’ve mastered those, then you step up to the next level of habits.
Each time you advance, you further your progress!
Again, this program is about developing habits that you LOVE and can maintain. There’s no need to START at Level 6…but you must consistently and relentlessly focus on getting there.
Once those ‘lean habits’ become part of your daily life, that’s where you’ll stay.
No more aggravating weigh-ins that leave you confused. No more being stuck at a level that leaves you longing for more.
You’ll be able to bust through your weight loss plateaus when you follow the cutting-edge science in The Fat Loss Blueprint.
Because the program not only gives you the necessary fundamentals to fat loss, but it also clearly outlines how to go from Level 1 to Level 6.
Here are just a few of the next-level ‘lean habits’ that you’ll discover:
- The macronutrient absolutely critical for fat loss PLUS tricks to help you get enough.
- Your unique ‘ratio’ that will determine how much fat loss (or muscle loss) you’ll have when dieting.
- Are you a morning lark or a night owl? How your ‘chronotype’ affects weight loss.
- How to retrain your tastebuds to avoid mindless eating.
- 3 types of intermittent fasting, explained. Which practice is best for you, according to science?
- Checklist for good quality sleep (that boosts fat loss)…how do you measure up?
There’s so much more to discover in The Fat Loss Blueprint. Again, it isn’t just a diet or exercise program.
It is a COMPLETE compilation of next-level strategies and cutting-edge science necessary for experiencing effortless and permanent fat loss. Take a look at how deep we go…
WHAT PEOPLE SAY ABOUT THE FAT LOSS BLUEPRINT
Judy
I must say I’m in awe… down 6 pounds in a little over 3 weeks, subcutaneous body fat came down 2%, and I am 1 pound from my goal of 125. 5’5″, 68 years young. Eating between 1300 and 1500 calories a day, walking >4 miles daily (mostly after dinner because of the heat), strength training 2 days a week, HIIT using a jump rope after 3 days. Started training with a band to accomplish my goal of doing an unassisted pull-up.
100 grams of protein daily. Never hungry.
Thanks for your guidance. The last time I was able to reach this weight was after a 3-day fast—of course, it all returned!
Ann
Just want to give a shout out for this program. I started with apprehension because at first it was very overwhelming and took me out of my BLE comfort zone. However, after several posts back and forth with Alex, I found a starting poiunt with my protein amount for the day and got a Fitbit to remind me to move more throughout the day. I am starting to feel really good, and will be proud to sport my veggie belly as I lean down.
Justin
This Facebook group alone is worth the price of admission! Great job to Alex Leaf, Briana Theroux, Alex Viada, Ari Whitten and the coaches. I was on the fence about grabbing this program. I am so glad I did! I appreciate you guys and hope to repay you with a great testimony in the future!
Get The Fat Loss Blueprint For Only $497 (US)
Get The Fat Loss Blueprint And Strength Blueprint Bundle For Only $597 (US)
Introducing The Fat Loss Blueprint
LESSON 1:
INTRODUCTION
- Learn about the health risks of obesity.
- Help you understand how metabolic dysfunction occurs and how to prevent it.
- Learn about why fat loss becomes more difficult the leaner you become.
LESSON 2:
FAT LOSS FUNDAMENTALS
- The fundamentals to fat loss that you need to have in your routine if you want to be successful.
- Learn why a calorie deficit is necessary, what the best diet is for you, and how much protein you should eat.
LESSON 3:
CIRCADIAN RHYTHM AND SLEEP
- Will help you energize your circadian rhythm to improve your hormones that regulate hunger and metabolic health.
- Learn how poor quality sleep sabotages your dieting efforts.
- Receive actionable interventions you can use to improve sleep and circadian rhythms.
LESSON 4:
INTERMITTENT FASTING AND CALORIE CYCLING
- Discuss the different types of intermittent fasting and how they can improve your metabolic health.
- You’ll learn how to identify the right type of intermittent fasting for you, and which forms should be avoided.
- Learn about calorie cycling, diet breaks, and how they can keep the weight away.
LESSON 5:
MEAL FREQUENCY AND MACRO TIMING
- Learn about the ideal number of meals to eat.
- Will help you set up your meals to optimize your body composition and metabolic health.
LESSON 6:
ENERGY FLUX
- Change your thinking from “eat less, move more” to “eat more, move more”.
- Learn about the importance of energy flux in weight loss and appetite regulation.
LESSON 7:
EXERCISE
- Understand the best type of exercise for fat loss and body recomposition.
- Learn how to schedule your exercise for optimal results.
- Learn about the benefits of fasted exercise.
- Develop an understanding of why leisure activity is more important than exercise.
LESSON 8:
HORMESIS
- You’ll learn the reasoning behind “what doesn’t kill me, makes me stronger”.
- Overview of hormesis and why it matters for your metabolic health and body composition.
LESSON 9:
SAUNAS AND HEAT EXPOSURE
- Learn about the benefits of heat stress for body composition.
- Learn how sweating detoxifies the body and why this matters for weight loss.
- Get a step-by-step guide to using saunas.
LESSON 10:
COLD EXPOSURE
- Understand the metabolic benefits of brown fat and how cold stress activates it.
- Learn how to navigate different forms of cold stress to enhance body composition.
- Discover how to burn a couple extra hundred calories overnight with the turn of a thermostat.
LESSON 11:
PHYTONUTRIENTS
- Overview of phytonutrients and how they exert hormetic benefits.
- Learn why high-dose antioxidant supplements do more harm than good.
- Receive a list of phytonutrients and foods that can boost liver function and help with detoxification.
LESSON 12:
HEDONIC RESET
- Stop living to eat and start eating to live.
- Learn why food and flavor combinations mess with satiety.
- Get a low-food-reward diet template to help reset your palate.
LESSON 13:
STRESS MANAGEMENT
- Overview of chronic stress and how it sabotages dieting efforts.
- Learn how stress impacts your hormones, body mass, muscle mass, and appetite.
- Receive actionable interventions you can use to reduce your stress.
LESSON 14:
DIETING MINDSET
- Mindset hacks to overcome your limiting beliefs that sabotage your weight loss efforts.
- Are you an abstainer or a moderator?
- Understand the negativity bias and how to overcome it.
- Why willpower is fleeting and how to establish habits for lifelong success.
- Self-love and authenticity practices to show yourself compassion.
LESSON 15:
WOMEN'S TIPS AND TRICKS
- Overview of fat loss and dieting through a women’s body.
- Learn about the menstrual cycle and how to take advantage of it for fat loss.
- How to deal with menopause and obtain the body you want.
LESSON 16:
FAT BURNING SUPPLEMENTS
- No-BS guide to what supplements can help with dieting, fat loss, and appetite reduction.
- Learn clinically effective doses of each supplement and how to use them.
- Learn which supplements marketed for fat loss are a waste of money.
LESSON 17:
NUTRITION MYTHS AND MISCONCEPTIONS
- Get answers to some of the most pervasive nutrition controversies.
- Is organic produce worth the cost?
- Is grass-fed beef healthier than conventional?
- Should you go gluten-free?
- Is fructose harmful?
- Are sugar substitutes safe?
LESSON 18:
PUTTING IT ALL TOGETHER
- Learn about the body fat spectrums for diet, physical activity, and circadian rhythms.
- Get real-world examples of people implementing all the information in this program.
YOU GET IT ALL FOR JUST: $497
Payment Plan Available If Needed
Get The Fat Loss Blueprint For Only $497 (US)
Get The Fat Loss Blueprint And Strength Blueprint Bundle For Only $597 (US)
The Fat Loss Blueprint is So Much More...
As you can see, The Fat Loss Blueprint goes WAY beyond the diet 101 advice you see all over the internet. It’s so much more than the basics of healthy nutrition and exercise.
It’s ALL the missing pieces of your weight loss puzzle. ALL based on real, relevant science.
No BS, no hype, no dogma, and no crazy rules or hard to follow workouts.
Just effortless fat loss with lifelong results when you commit to our Fat Loss Blueprint protocol and focus on adding more and more lean lifestyle habits to your daily routine.
After Just 8 Weeks, Expect that You'll:
- Have a clear handle on your metabolism and will know how to prevent it from slowing.
- Be eating (with pleasure!) to maximize fat loss.
- Be sleeping better, which means your hunger and metabolic hormones will be regulated.
- Have mastered a specific mindset that will set you up for a lifetime of success – with very little effort.
- Be exercising on a schedule that works for YOU, and you’ll be excited to move your body in a way that feels great.
- Be easily keeping up with your goals using practical, actionable tips (that are especially helpful when your family and friends aren’t on board).
- Have overcome self-limiting beliefs, no longer sabotaging your fat loss.
- Be in complete control of your own weight, using all the science-based tools in this program, like a pro.
So...
- Are you ready to be healthy and happy and have a body you can feel confident in, forever?
- Are you ready to stop trying all those other made up diets, gimmicky plans, and junk supplements that just don’t work long-term?
- Are you ready to believe that you have the power to take your fat loss to the next level and TRANSFORM your life and your body?
WHAT PEOPLE SAY ABOUT THE FAT LOSS BLUEPRINT
Renata
I know how I love reading about others’ journeys because it motivates me, so I want to share my experience. When I purchased this program a month ago, I was stuck at the same weight for months despite actively trying to lose weight and working out 15-18 hours per week.
Now, 30 days later, I am 8 pounds lighter with about 2% less fat, and over 1.5 inches smaller waist and hips. I am feeling super motivated!!!
What I most love about this experience is that I have made small sustainable changes that are paying off big time.
Rae
Beyond thrilled and needed to share results with this group! I have been working really hard at increasing protein, finding my sweet spot for calories, eating all my fibrous veggies, walking, yoga and strength training. I finally found a good flow (4) weeks ago and today my In-Body scan reflected positively with a decrease in body fat % from 34.6% to 29.9% and increase in muscle mass of 4 lbs within the last 4 weeks (slight increase in scale weight this month). I am just ecstatic right now and so thankful for this program and all of you coaches teaching how to lose fat (not always necessarily meaning scale weight) and gain muscle. I knew my clothes were getting looser. So celebrating today.
Getty
Just want to say this program has definitely been the right program for me! I can see and feel that my body is already more leaned out, and I feel really great.
Thanks so much for all your hard work Alex Leaf, Briana Theroux, Alex Viada, Ariana, and of course, Ari… and everyone here! You guys rock.
Aida
I’ve always had difficulties losing those “last 5 pounds” and now – just 3 weeks being in the program – I lost 7 pounds. AND it was easy and fun!
Here is what I implemented so far: 1. I’ve started tracking what I eat with Cronometer. 2. I’ve upped my protein intake to 130g/day. 3. I’ve reduced fat intake to 65g/day. 4. I’ve increased carbs to 130g/day. 5. I walk 10k steps/day (haven’t exercised since Covid started, now getting ready to get into the Strength Blueprint). 6. I go to sleep before 10pm (wow – I didn’t realize how important it is to go to bed early!). 7 . I’m cooking at home (a new habit) and eating whole foods made from scratch and not relying on prepped meals from Whole Foods. 8. What I appreciate most is that my energy levels are through the roof!!
Get The Fat Loss Blueprint For Only $497 (US)
Get The Fat Loss Blueprint And Strength Blueprint Bundle For Only $597 (US)
My Ultimate, Iron Clad Guarantee
Wherever you’re at today…
I promise that you CAN bust through plateaus and take control of your fat loss. I’m giving you the absolute best fat loss plan in existence, packed with ONLY 100% science-backed info that’s free of all pseudoscience, false claims, fads, and gimmicks.
I promise that you will get BIG results – even if you haven’t seen fat loss in years. You’ll see changes quickly, and you’ll be able to sustain those changes – for as long as you want…
I promise that you will have SUPPORT. You’ll automatically become a member of our private Fb group. Myself, a team of highly knowledgeable coaches, and other men and women committed to losing fat forever will be there with you, every step of the way.
I promise your SUCCESS – or your money back. If 30 days go by and you aren’t able to understand how to change certain lifestyle habits, and you aren’t seeing any different outcomes in your body weight, then I’ll give you every single penny of your money back. No questions asked.
You have nothing to lose…except for however many pounds you want to drop, whether that be 5 or 50 or more.
Are you ready to stop unintentionally sabotaging your weight loss?
Are you ready to take back control over your body, using ethical, honest information that will never mislead you?
Are you ready to go beyond the basics of good nutrition, regular exercise, and healthy lifestyle habits and finally reach your ultimate weight loss goals?
Then stop being duped by gimmicky b.s. charlatans who are selling you on magical, quick fix diets and instead, get results – that last.
Get the REAL science of how to optimize your body composition and lose fat permanently – in a sustainable way – that is not suffering…
Reset Your Body Fat Set-Point and Lose fat – PERMANENTLY!
Help Building De-Stressing Rituals And A Strong Dieting Mindset
Supercharge Your Metabolism
Improve Brain Function, Mood, Metabolic Health, and Blood Sugar Regulation
Increase Your Physical Energy Levels and Immune Health
Get The Fat Loss Blueprint For Only $497 (US)
Get The Fat Loss Blueprint And Strength Blueprint Bundle For Only $597 (US)